Websites.
Design and build for the business you are now, written to convert.
SEC/W0 · Overview
Websites and eCommerce.
The website is the front of the business, and most of the work happens behind it. We build sites and storefronts that convert, and connect them to the CRM, checkout, inventory, fulfillment and follow-up behind them, so an order or an inquiry starts moving the moment it arrives.
Storefront
Built to sell
Checkout
Fewer steps to buy
Catalog
In step with inventory
Fulfillment
Orders out the door
CRM
Every buyer known
Follow-up
Sent on its own
- StorefrontBuilt to sell
- CheckoutFewer steps to buy
- CatalogIn step with inventory
- FulfillmentOrders out the door
- CRMEvery buyer known
- Follow-upSent on its own
SEC/W1 · Coverage
The platforms we build on
Connected to QuickBooks, NetSuite, HubSpot, Klaviyo, ShipStation, Stripe and the rest of the back office.
SEC/W2 · Symptoms
Where the site is costing you
- The site looks dated next to the competition
- Orders get copied from the store into the books
- The inventory on the site doesn't match the shelf
- Wholesale buyers email their orders
- Inquiries from the site sit in an inbox until someone checks it
- The site is slow on a phone, and that's where your buyers are
SEC/W3 · Outcome
A storefront wired to the back office
| Today | Afterward |
|---|---|
| TodayOrders get copied from the store into the books. | AfterwardOrders land in the books and the warehouse on their own. |
| TodayThe site's inventory doesn't match the shelf. | AfterwardThe site shows what's on the shelf. |
| TodayWholesale buyers email their orders. | AfterwardWholesale buyers order online at their own prices. |
The site looks like the business you run now. A buyer finds the product, buys it in a few steps, and the order lands in the books and the warehouse without anyone typing it. Inventory on the site is what's on the shelf. Wholesale buyers order themselves.
Every inquiry gets an answer while the buyer is still interested, and every customer gets the follow-up that brings them back.
SEC/W4 · Scope
What we build
eCommerce builds and migrations.
New storefronts, and moves between platforms with the products, customers, orders and search rankings carried over.
B2B and wholesale ordering.
Customer-specific pricing, order minimums and reorders, online.
Marketplaces.
Amazon and other channels, fed from the same catalog and inventory.
Subscriptions.
Recurring orders, billing and retention.
Brand and design.
Identity, packaging and the visual system the site is built on.
The back office behind it.
Orders, inventory, customers and follow-up connected to the systems that run the business.
Speed and search.
Fast on phones, accessible, and set up for search from the start.
Building every channel for a product brand, and running them afterward? That is its own engagement. → Brand Growth
SEC/W5 · Method
How the work runs
- STEP/01
Brief
What the business sells, to whom, and what the site has to do.
- STEP/02
Design
Designs reviewed and approved before the build starts. A written scope and a fixed price.
- STEP/03
Build
Built, connected to the back office, and tested on real orders before launch.
- STEP/04
Launch and run
Launch, redirects, analytics, and ongoing updates, or a handoff to your team.
SEC/W6 · Team
How we launch
- Designed in the open.
- You review and approve designs before anything is built.
- A site you can edit.
- Built so your team can change products, pages and content without us.
- Rankings carried over.
- Content migrated and every old address redirected, so search traffic follows the move.
- Fast and accessible.
- Speed and accessibility checked before launch.
- Measured from day one.
- Analytics and conversion tracking set up at launch.
- Handoff.
- Training and a guide for the people who run the store.
SEC/W8 · Work