The storefront.
A new build, or a move from a page builder to a store that can sell, with the products, customers and search rankings carried over.
SEC/B0 · Brand Growth
Direct, wholesale and Amazon, built and run.
You've got a product that sells. The storefront, the wholesale accounts, the Amazon listing and the books are four separate jobs, and right now you're doing all of them. We build the channels, connect them to one catalog, one inventory count and one set of books, and run them with you month to month.
Storefront
Built to sell
Wholesale
Accounts order online
Amazon
Listed, stocked, running
Catalog
One list, every channel
Books
Every order posted
Follow-up
Reviews and reorders
- StorefrontBuilt to sell
- WholesaleAccounts order online
- AmazonListed, stocked, running
- CatalogOne list, every channel
- BooksEvery order posted
- Follow-upReviews and reorders
SEC/B1 · Coverage
The channels, and the systems behind them
Connected to QuickBooks, Klaviyo, ShipStation, HubSpot, your 3PL, and the spreadsheets currently doing the work in between.
Every channel sells from the same catalog and the same count. An order from any of them lands in the books and the warehouse without anyone typing it. Retail and distribution come later, on the same catalog, when the first three channels say it's time.
SEC/B2 · Symptoms
You will recognize at least one of these
- The site was built on a page builder, and it can't take a wholesale order
- Practices, dealers or retailers email their orders, and someone types them in
- The product isn't on Amazon yet, or it's listed and nobody is running the account
- The inventory count lives in three places and none of them agree
- Orders from each channel get posted to the books by hand
- Reviews, reorders and follow-up happen when someone remembers
- You founded a product company, and you're also its webmaster
SEC/B3 · Outcome
What your week looks like afterward
| Today | Afterward |
|---|---|
| TodayWholesale accounts email their orders. | AfterwardWholesale accounts order online at their own prices. |
| TodayThe product isn't on Amazon, or the listing sits unmanaged. | AfterwardThe listing is live, stocked, advertised and watched. |
| TodayEach channel's orders get posted to the books by hand. | AfterwardEvery order lands in the books and the warehouse on its own. |
The storefront looks like the brand you've built, and a buyer finds the product and buys it in a few steps. Your wholesale accounts log in and order at their own prices, with their own minimums, and reorder without a phone call. The Amazon listing is live, stocked, advertised and watched by people whose job that is.
Behind all of it there's one catalog and one count. An order from any channel lands in the books and the warehouse without anyone typing it. Reviews get asked for, reorders get prompted, and the customer who bought once hears from you again.
You run the product. The channels run on their own, the same way every time.
SEC/B4 · Scope
What this work usually includes
Wholesale ordering.
Practices, dealers and retailers ordering online at their own pricing, with minimums, terms and reorders. Net terms and invoicing handled in the store, not in your inbox.
Amazon.
The listing built, the account set up, inventory and advertising managed, and account health watched. Launch, then run.
Subscriptions.
Recurring orders, billing and retention for the products people buy again.
The back office.
Orders, inventory, customers and payouts from every channel connected to the books, the warehouse and the CRM.
Follow-up.
Review requests, reorder prompts, abandoned carts and the emails that bring a customer back, sent on their own.
Brand and packaging.
Identity, packaging and the visual system the channels are built on, where the brand is still being formed.
Retail readiness.
The catalog, compliance and fulfillment set up so a retail or distribution conversation can start when the numbers say so.
SEC/B5 · Method
How an engagement runs
- STEP/01
Systems Map
You walk us through what you sell and where it sells today. We come back with one page: the channels in play, the systems behind them, and every point where an order, a count or a customer is moving by hand.
- STEP/02
Plan
A written scope, the build sequence (which channel first), and a fixed price for the build.
- STEP/03
Build
Each channel goes live when it's ready. The storefront doesn't wait on Amazon, and Amazon doesn't wait on wholesale.
- STEP/04
Run
We run the store, the listings and the follow-up month to month. The numbers from each channel come to you in one place.
SEC/B6 · Team
How we run the channels
- The store.
- Products, prices, theme, apps and checkout are ours to run. A new product, a price change or a promotion goes live without you opening the store.
- The Amazon account.
- Listings, inventory, advertising and account health handled by our team, in an account that is yours.
- One catalog.
- A product added once appears in every channel, with the right price in each.
- Stocked.
- Inventory watched across every channel, so a listing doesn't go dark and the storefront doesn't sell what isn't on the shelf.
- Measured from day one.
- Sales by channel, margin by channel, and what the advertising returned, in one view.
- Rankings carried over.
- On a move, content migrated and every old address redirected, so search traffic follows.
SEC/B7 · Work